Barrio Fiesta
Packaging
SOFTWARES
OBJECTIVE
Adobe Illustrator
Adobe Photoshop
Procreate
To refresh Barrio Fiesta’s packaging for its Patis (Fish Sauce), Talaba (Soy Sauce), and Bagoong (Shrimp Paste) products, I incorporated vibrant colors and traditional Filipino fiesta patterns to reflect the brand’s celebratory identity. I reinterpreted these patterns using seafood-inspired illustrations specific to each condiment, creating three distinct label designs that remain visually cohesive. Through playful compositions, bold colors, and culturally inspired details, I aimed to make these everyday Filipino staples feel festive while honoring the brand’s cultural roots.